Test Bank For International Marketing 10th Edition by Michael R. Czinkota
Chapter 4: The Economic Environment
TRUE/FALSE
1.Global aspirants are mature global companies intent on adapting their existing product lines to capture new, emerging global middle markets.
ANS: F PTS: 1 DIF: Moderate REF: p. 91
OBJ:LO: 4-1NAT:BUSPROG: Analytic
STA:DISC: International PerspectiveKEY:Bloom’s: Knowledge
2.Three of the five major industrialized countries in the world that are referred to as the Group of Five include Chile, Canada, and Mexico.
ANS: F PTS: 1 DIF: Easy REF: p. 92
OBJ:LO: 4-1NAT:BUSPROG: Analytic
STA:DISC: International PerspectiveKEY:Bloom’s: Knowledge
3.The main dimensions of a market can be captured by considering variables such as those relating to the population and its various characteristics, infrastructure, and social development.
ANS: T PTS: 1 DIF: Easy REF: p. 95
OBJ:LO: 4-1NAT:BUSPROG: Analytic
STA:DISC: International PerspectiveKEY:Bloom’s: Knowledge
4.As the life expectancy in a market extends and new target markets become available, international marketers may be able to extend product life cycles by marketing them abroad.
ANS: T PTS: 1 DIF: Moderate REF: p. 96
OBJ:LO: 4-1NAT:BUSPROG: Analytic
STA:DISC: International PerspectiveKEY:Bloom’s: Knowledge
5.A household refers to only related people who live in the same housing unit.
ANS: F PTS: 1 DIF: Easy REF: p. 96
OBJ:LO: 4-1NAT:BUSPROG: Analytic
STA:DISC: International PerspectiveKEY:Bloom’s: Knowledge
6.Consumption patterns remain unaffected by increased urbanization of markets.
ANS: F PTS: 1 DIF: Moderate REF: p. 97
OBJ:LO: 4-1NAT:BUSPROG: Analytic
STA:DISC: International PerspectiveKEY:Bloom’s: Knowledge
7.Purchasing power is a function of three distinct elements: available resources, climate, and supply.
ANS: F PTS: 1 DIF: Moderate REF: p. 97
OBJ:LO: 4-1NAT:BUSPROG: Analytic
STA:DISC: International PerspectiveKEY:Bloom’s: Knowledge
8.Income is most indicative of the market potential for most consumer and industrial products and services.
ANS: T PTS: 1 DIF: Moderate REF: p. 98
OBJ:LO: 4-1NAT:BUSPROG: Analytic
STA:DISC: International PerspectiveKEY:Bloom’s: Knowledge
9.Purchasing power parity (PPP) refers to the rate at which one country’s currency can be exchanged for another country’s currency.
ANS: F PTS: 1 DIF: Moderate REF: p. 98
OBJ:LO: 4-1NAT:BUSPROG: Analytic
STA:DISC: International PerspectiveKEY:Bloom’s: Knowledge
10.Per capita GDP is often used as a primary indicator for evaluating purchasing power.
ANS: T PTS: 1 DIF: Moderate REF: p. 98
OBJ:LO: 4-1NAT:BUSPROG: Analytic
STA:DISC: International PerspectiveKEY:Bloom’s: Knowledge
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