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Test Bank For International Marketing 17th Edition By Philip R – John L

ISBN-10 ‏ : ‎ 9780077842161
ISBN-13 ‏ : ‎ 978-0077842161
Publisher ‏ : ‎ McGraw-Hill Education; 17th edition
Authors: Philip R. Cateora, John Graham, Mary C Gilly



Test Bank For International Marketing 17th Edition By Philip R – John L

Chapter 04

Cultural Dynamics in Assessing Global Markets

True / False Questions

When marketers introduce an innovative product or idea, they act as agents of change.

True False


The manner in and amount which people consume, the priority of needs and wants they attempt to satisfy, and the manner in which they satisfy them are functions of their culture.

True False


Markets constantly change; they are not static but evolve, expand, and contract in response to marketing effort, economic conditions, and other cultural influences.

True False


As countries move from agricultural to industrial to services economies, birth rates increase.

True False


According to traditional definitions, culture is transmitted from generation to generation.

True False


According to James Day Hodgson, former U.S. ambassador to Japan, culture is like a “thicket” that is tough to get through, but effort and patience often lead to success.

True False


Dutch management professor Geert Hofstede argues that culture provides a guide for humans on how to think and behave.

True False


Acculturation refers to the process of becoming an agent of change by innovating.

True False


According to Jared Diamond, a professor of physiology, innovations spread faster north to south than east to west.

True False


According to Philip Parker, a marketing professor, there are strong correlations between latitude and the per capita GDP of countries.

True False



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