Test Bank For Introduction to Business International Edition 10th Edition by William M. Pride

Part 1: The Environment of Business  

1. An Introduction to Business and Economics  1  

2. Ethics and Social Responsibility 52 

3. Business in a Global Setting  113  

Part 2: Business Ownership and Entrepreneurship  

4. Choosing a Form of Business Ownership  172  

5. Small Business, Entrepreneurship, and Franchises  219

Part 3: Information for Business Strategy and Decision Making  

6. Understanding Information and e-Business  269

7. Using Accounting Information  326

Part 4: Management and Organization  

8. Understanding the Management Process  380

9. Creating a Flexible Organization  423

10. Producing Quality Goods and Services  461

Part 5: Human Resources  

11. Attracting and Retaining the Best Employees  510

12. Motivating and Satisfying Employees and Teams  558

13. Enhancing Union-Management Relations  602

Part 6: Marketing  

14. Building Customer Relationships Through Effective Marketing  651

15. Creating and Pricing Products that Satisfy Customers  696

16. Wholesaling, Retailing, and Physical Distribution  753

17. Developing Integrated Marketing Communications 801

Part 7: Finance and Investment  

18. Understanding Money, Banking, and Credit  854

19. Mastering Financial Management  909

20. Understanding Personal Finances and Investments  964