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Test Bank For Introduction to Mass Communication Media Literacy and Culture 9th Edition by Stanley J. Baran

ISBN-10 ‏ : ‎ 1259376508
ISBN-13 ‏ : ‎ 978-1259376504
Publisher ‏ : ‎ McGraw Hill; 9th edition
Author: Stanley Baran

$25.00

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SKU:TB000845

Test Bank For Introduction to Mass Communication Media Literacy and Culture 9th Edition by Stanley J. Baran

TABLE OF CONTENT

Part 1 Laying The Groundwork

Chapter 1 Mass Communication, Culture, and Media Literacy
Chapter 2 Convergence and the Reshaping of Mass Communication

Part 2 Media, Media Industries, and Media Audiences

Chapter 3 Books
Chapter 4 Newspapers
Chapter 5 Magazines
Chapter 6 Film
Chapter 7 Radio, Recording, and Popular Music
Chapter 8 Television, Cable, and Mobile Video
Chapter 9 Video Games
Chapter 10 The Internet and Social Media

Part 3 Strategic Communication Industries

Chapter 11 Public Relations
Chapter 12 Advertising

Part 4 Mass-Mediated Culture in The Information Age

Chapter 13 Theories and Effects of Mass Communication
Chapter 14 Media Freedom, Regulation, and Ethics
Chapter 15 Global Media

Glossary
Index

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