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Test Bank For Marketing 10th Canadian Edition By Frederick Crane

  • ISBN-10 ‏ : ‎ 1259268802
  • ISBN-13 ‏ : ‎ 978-1259268809
  • Publisher ‏ : ‎ McGraw Hill Ryerson; 10th edition
  • Authors: Frederick Crane, Roger Kerin, Steven Hartley, William Rudelius

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SKU:TB0001086

Test Bank For Marketing 10th Canadian Edition By Frederick Crane

Chapter 02

Developing Successful Marketing Strategies

 

Multiple Choice Questions
1. Ben and Jerry’s purchasing practices, ingredient sourcing, manufacturing, and involvement in the community decisions were guided by their:
A. marketing program.
B. SWOT analysis.
C. mission statement.
D. situational analysis.

(Chapter Opening Example) The organizational direction of the company is guided by their mission statement as it incorporates the vision and philosophy of the business owners.

Blooms: Remember
Difficulty: Easy
Learning Objective: 02-01 Describe two kinds of organizations that exist and the three levels of strategy in them.
Topic: 02-01 Today’s organizations

2. Which of the following is NOT one of Ben and Jerry’s successful organizational and marketing strategies?
A. FairFranchise.
B. B-Corp Certification.
C. PartnerShop Program.
D. FairTrade.

(Chapter Opening Example) The organizational and marketing strategies direction of the company is set by their mission which is “to be part of a global movement that makes changing the world seem fun and achievable,” according to CEO Jostein Solheim.

Blooms: Remember
Difficulty: Easy
Learning Objective: 02-01 Describe two kinds of organizations that exist and the three levels of strategy in them.
Topic: 02-01 Today’s organizations

3. Ben & Jerry’s is a success story due to its “linked prosperity” strategy based on its three part mission statement that includes all:
A. Supplier Mission, Economic Mission, and Customer Mission.
B. Supplier Mission, Economic Mission, and Social Mission.
C. Customer Mission, Product Mission, and Economic Mission.
D. Product Mission, Economic Mission, Social Mission.

(Chapter Opening Example) The organizational direction of the company is set by a focus on creating a wholesome all-natural product, in a financially sustainable way, and contribute to the social well-being of society.

Blooms: Remember
Difficulty: Easy
Learning Objective: 02-01 Describe two kinds of organizations that exist and the three levels of strategy in them.
Topic: 02-01 Today’s organizations

4. In today’s global competition, it is important to recognize the kinds of organizations that exist. Organizations can basically be divided into two categories:
A. privately owned and publically owned.
B. regulated and unregulated.
C. domestic and multi-national.
D. business and non-profit.

Understanding the kinds of organizations, the levels that exist in them, and the functional areas help understand large organizations.

Blooms: Understand
Difficulty: Easy
Learning Objective: 02-01 Describe two kinds of organizations that exist and the three levels of strategy in them.
Topic: 02-01 Today’s organizations

5. Plan Canada, a nongovernmental organization that serves its customers but does not have profit as an organizational goal is considered a
A. business firm
B. nonprofit organization
C. government agency
D. public university

Text term definition – non-profit organization.

Blooms: Understand
Difficulty: Easy
Learning Objective: 02-01 Describe two kinds of organizations that exist and the three levels of strategy in them.
Topic: 02-02 Kinds of Organizations

6. Ford, GM, and Toyota, all develop automobiles. This group create a(n):
A. product market.
B. conglomerate.
C. industry.
D. cartel.

Organizations that develop similar offerings, when grouped together, create an industry, such as the computer industry or the automobile industry.

Blooms: Apply
Difficulty: Medium
Learning Objective: 02-01 Describe two kinds of organizations that exist and the three levels of strategy in them.
Topic: 02-02 Kinds of Organizations

7. John’s Auto Wreckers is a privately owned organization that serves its customers in order to earn a profit is called a:
A. business firm.
B. nonprofit organization.
C. community action program.
D. manufacturing agent.

Text term definition – business firm.

Blooms: Apply
Difficulty: Easy
Learning Objective: 02-01 Describe two kinds of organizations that exist and the three levels of strategy in them.
Topic: 02-02 Kinds of Organizations

8. George’s Computer Repairs is focused on earning money for its owners, while Plan Canada is focused on solving community issues overseas and is not concerned about earning a profit. The contrast between these two is:
A. George’s Computer Repairs is considered a business, while Plan Canada is considered a nonprofit organization
B. George’s Computer Repairs is a shareholder company, while Plan Canada is a for profit company
C. George’s Computer Repairs is a nonprofit, while Plan Canada is a for profit company.
D. Both serve customers, so there is no contrast between the two

A business firm is a privately owned organization that serves its customers in order to earn a profit. A nonprofit organization is a nongovernmental organization that serves its customers but does not have profit as an organizational goal.

Blooms: Apply
Difficulty: Medium
Learning Objective: 02-01 Describe two kinds of organizations that exist and the three levels of strategy in them.
Topic: 02-02 Kinds of Organizations

9. While undertaking risk to offer the iPhone, Apple Computers is rewarded by receiving the following reward:
A. Shareholders’ equity
B. Profit
C. Inventory turnover
D. Contribution margin

Key term definition – profit.

Blooms: Apply
Difficulty: Medium
Learning Objective: 02-01 Describe two kinds of organizations that exist and the three levels of strategy in them.
Topic: 02-02 Kinds of Organizations

10. At Apple Computers, the financial department considers the profit earned at the end of the day as:
A. the point at which company assets equal company liabilities.
B. the money left over after a firm’s total expenses are subtracted from its total revenues.
C. the goodwill earned from implementing the societal marketing concept.
D. the money earned as long as the economic order quantity is maintained.

Key term definition – profit.

Blooms: Apply
Difficulty: Medium
Learning Objective: 02-01 Describe two kinds of organizations that exist and the three levels of strategy in them.
Topic: 02-02 Kinds of Organizations

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