Test Bank For MM 4th Edition By Dawn Iacobucci

Test Bank For MM 4th Edition By Dawn Iacobucci

Table of content

1. Why Is Marketing Management Important?
2. Customer Behavior.
3. Segmentation.
4. Targeting.
5. Positioning.
6. Goods and Services.
7. Brands.
8. New Products.
9. Pricing.
10. Channels of Distribution and Logistics.
11. Advertising Messages and Marketing Communications.
12. Integrated Marketing Communications and Media Choices.
13. Social Media.
14. Customer Satisfaction and Customer Relationships.
15. Marketing Research Tools.
16. Marketing Strategy.
17. Marketing Plans.