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Test Bank For MM 4th Edition By Dawn Iacobucci

  • ISBN-10 ‏ : ‎ 1133629385
  • ISBN-13 ‏ : ‎ 978-1133629382
  • Publisher ‏ : ‎ Cengage Learning; 4th edition
  • Author: Dawn Iacobucci

Original price was: $55.00.Current price is: $28.00.

SKU:TB0001164

Test Bank For MM 4th Edition By Dawn Iacobucci

Table of content

1. Why Is Marketing Management Important?
2. Customer Behavior.
3. Segmentation.
4. Targeting.
5. Positioning.
6. Goods and Services.
7. Brands.
8. New Products.
9. Pricing.
10. Channels of Distribution and Logistics.
11. Advertising Messages and Marketing Communications.
12. Integrated Marketing Communications and Media Choices.
13. Social Media.
14. Customer Satisfaction and Customer Relationships.
15. Marketing Research Tools.
16. Marketing Strategy.
17. Marketing Plans.

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