Test Bank For Operation Management In The Supply Chain Decision & Cases 7th Edition By Roger

Test Bank For Operation Management In The Supply Chain Decision & Cases 7th Edition By Roger

Chapter 3 Product Design Answer Key
Multiple-Choice Questions
1. The market-pull view of new product innovation is to
A. “pull” the products into the market as fast as possible.
B. develop products that the company can sell, based on customer needs.
C. market whatever the company makes best.
D. make new products appealing through innovative packaging.

LO: 3.1

Topic: Strategies for New Product Development

Difficulty: 1 Easy
AACSB: Reflective thinking
Bloom’s: Remember
Feedback: Market pull is described in the text as a firm making what it can sell.

2. Which of the following is NOT part of the new product development process?
A. Concept development
B. Product design
C. Development of the marketing strategy
D. Pilot production/testing

LO: 3.2

Topic: New Product Development Process

Difficulty: 1 Easy
AACSB: Reflective thinking
Bloom’s: Remember
Feedback: The three typical phases are concept development, product design, and pilot production/testing.

3. An example of a prototype is
A. a military aircraft.
B. the personal computer.
C. a Broadway play.
D. the original McDonald’s restaurant.

LO: 3.2

Topic: New Product Development Process

Difficulty: 2 Moderate
AACSB: Reflective thinking
Bloom’s: Understand
Feedback: A, B, and C would be considered not prototypes but production output. An original restaurant, especially one later developed into a chain, would be considered a prototype.

4. Process design
A. is the way new product ideas are developed.
B. is the next stage after product design.
C. is considered less important to a company than product design.
D. should occur at the same time as product design.

LO: 3.2

Topic: New Product Development Process 

Difficulty: 2 Moderate
AACSB: Reflective thinking
Bloom’s: Understand
Feedback: Process design should be taking place simultaneously with product design and is of equal importance because the process will be required to produce the product.

5. A restaurant offers a “customer’s choice” sandwich for which the customer specifies the bread, meat, cheese, and topping he or she wants. There are three types of bread, three types of meat, three types of cheese, and four types of topping. How many different sandwiches can the restaurant make?
A. 4
B. 27
C. 108
D. 162

LO: 3.6

Topic: Modular Design

Difficulty: 2 Moderate
AACSB: Analytic
Bloom’s: Apply
Feedback: The number of combinations is the product of multiplying the number of choices together (3 x 3 x 3 x 4 = 108).